The End of Overpaying: Why We Built CostPlus Life Insurance

Life Insurance is Broken. We're Fixing It.

For decades, the process of buying life insurance in Canada hasn't changed. It is often slow, wrapped in complex jargon, and hidden behind a curtain of sales targets. Most Canadians walk away from the process wondering: "Did I actually get the best deal, or did I just get sold?"

At CostPlus Life Insurance, we believe you deserve better. We believe in a model where Clarity and Fairness aren't just buzzwords-they are the foundation of your protection.

The "CostPlus" Difference: Insurance at the Insurer's Price

Most people don't realize that the traditional way of buying life insurance often includes layers of "sales theatre" and high-margin overhead. We have stripped that away to offer a more honest approach.

Our model is built on two simple pillars:

The Cost: You pay the actual premium set by the insurer. We focus on providing you with the most competitive rates from Canada's leading carriers-with zero inflated markups.

The Plus: You get our "Radical Clarity" service. We use streamlined technology to aggregate the market and translate the fine print into plain English.

Why "Radical Clarity" Matters

Buying a policy you don't understand isn't true protection-it's a risk. Most policyholders are unaware of their "Conversion Windows" or how their "Renewal Rates" might spike in the future.

CostPlus changes that. Our platform does more than just give you a number. It gives you: 

Side-by-Side Comparisons: See how the top Canadian insurers stack up against each other instantly.

Jargon-Free Summaries: We highlight the most important parts of your policy so you know exactly what you are signing

Total Control: You lead the process. Our licensed advisors are available on-demand to help, but they are never a required hurdle.

Built for the Modern Canadian Family

Whether you are a new homeowner protecting a mortgage, a parent securing your child's education, or a newcomer building a foundation in Canada, you need a partner-not a salesperson.

CostPlus Life Insurance was created to be that partner. We have automated the complex parts of the application process so we can focus on what matters most: Your peace of mind.

Your Journey, On Your Terms

The old way of buying insurance is over. It's time for a model that respects your time, your intelligence, and your budget. Experience life insurance reimagined for the modern world.

[Get Your First Clear Quote Today]